Identifying needs

E-Learning | Handel & Vertrieb
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Learning Objectives

In this online-training you will learn:

  • understanding why identifying needs is a fundamental step in the sales process

  • knowing how to determine the needs of your customer in a targeted manner

  • knowing the main question types and how to use them to determine requirements

  • developing an individual concept for the identification of requirements based on your practice

  • fully understanding the customer’s needs through active listening

Target Group

Salespeople, field sales force, employees in sales, inside sales, key account managers


Professional Moderation, videos, exercises, interactive tasks, transfer tasks, overviews, key messages, final test

Course Duration

Total learning time about 75 minutes plus transfer tasks. 5 chapters, also individually usable as microlearning. Average playing time of the videos: three to six minutes

Also available in German.

technische Voraussetzungen
  • Endgerät (Rechner, Notebook, Tablet)
  • stabile Internetverbindung
  • Headset/Kopfhörer

Nach Ihrer Anmeldung erhalten Sie Ihre persönlichen Zugangsdaten, diese Daten sind 30 Tage gültig.



Einzelpreis:  77,35 €


Katharina Kukuk
Tel.: 040 63 78 - 45 00
Nicolas Dailidow
Tel.: 0177 6 31 39 56